Compass Group: telling your corporate story with passion - Black Sun Global

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Compass Group

Telling your corporate story with passion

The Challenge

Compass wanted to deliver a truly integrated communications strategy across its diverse stakeholder audiences; from investor audiences so they understood the business strategy and investment case, to employees to ensure they were engaged with the brand and to broader stakeholders interested in sustainability, so they understood the activities and progress against the sustainability strategy, we have helped shape communications through print and digital channels.

Our Approach

We worked with Compass to deepen our understanding of its brand, unique differentiators and its business strategy. We wanted to ensure that there was a consistent brand experience across all corporate communications, and a consistent narrative through each channel.

We developed the Annual Report and website in parallel to maximise the effectiveness of the new communications. We then extended this look and feel through the Group intranet.

The Annual Report and Sustainability Report

We worked with Compass to articulate their corporate story under the umbrella of 'Food Is Our Passion'. Through the Annual Report we set out the 3 P’s: Performance, People and Purpose. This was also reflected in the Sustainability Report which features Compass’ priorities and material issues - which in turn were updated appropriately on the website.

The Corporate website

We redesigned and redeveloped the corporate website, ensuring a consistent Compass experience across the website and Report, along with the updated brand identity. Using our best practice expertise we also ensured a high quality user experience that has resulted in greater engagement with the website. The website also extended the narrative through case studies and articles.

Stop Food Waste Day

As part of the sustainability strategy, Compass has created and launched a Stop Food Waste day, which is a global campaign to raise awareness of food wastage throughout the food chain, and to help individuals and organisations do something about it. We worked with Compass to create the campaign website and to advise on the social media strategy. The website provides tips and recipes to help reduce waste and communicates some of the key stats on wastage. Best of all it enables every web visitor to support the campaign through social media, and feeds these social media posts back into the website to drive participation and engagement.