Shaftesbury Capital
Communicating an exciting new merger
Shaftesbury Capital PLC was recently formed after the merger between Shaftesbury and Capital & Counties. As the leading central London mixed-use REIT, Shaftesbury Capital’s purpose is to invest in and curate vibrant and thriving destinations in London’s West End including Covent Garden, Carnaby, Soho, Chinatown and Fitzrovia.
Shaftesbury Capital PLC was recently formed after the merger between Shaftesbury and Capital & Counties. As the leading central London mixed-use REIT, Shaftesbury Capital’s purpose is to invest in and curate vibrant and thriving destinations in London’s West End including Covent Garden, Carnaby, Soho, Chinatown and Fitzrovia.
The process
Black Sun was asked to create a new corporate website for Shaftesbury Capital, which communicates its new proposition, unique portfolio and breadth of services.
The new website showcases Shaftesbury Capital’s merger and evidences how it creates superior value to tenants, employees, investors and the community it serves. We mapped out a specific user journey with clear calls to action, data capture and up-to-date and relevant content.