Croda: the core pillars of sustainability and innovation - Black Sun Global

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Croda

The core pillars of sustainability and innovation

Croda is the name behind the high-performance ingredients and technologies in some of the biggest, most successful brands in the world: creating, making and selling speciality chemicals that are relied on by industries and consumers everywhere.

2021 was a year of exceptional performance for Croda, where the business excelled against financial, operational and sustainability targets, as well as completing a strategic review of our structure. Our strategy drove the business to a record year, and the 2021 Sustainability Report looks to truly demonstrate the key ingredients of Croda’s strategy, unpacking the core pillars of sustainability and innovation and how these are driving growth across Croda and for their customers: “Sustainability + Innovation = Growth”.

Croda is the name behind the high-performance ingredients and technologies in some of the biggest, most successful brands in the world: creating, making and selling speciality chemicals that are relied on by industries and consumers everywhere.

2021 was a year of exceptional performance for Croda, where the business excelled against financial, operational and sustainability targets, as well as completing a strategic review of our structure. Our strategy drove the business to a record year, and the 2021 Sustainability Report looks to truly demonstrate the key ingredients of Croda’s strategy, unpacking the core pillars of sustainability and innovation and how these are driving growth across Croda and for their customers: “Sustainability + Innovation = Growth”.


The challenge

The Group’s financial performance in 2021 was like no other, and the Sustainability Report needed to extend the story to fully articulate the strength in our non-financial performance. It also needed to communicate how, as leaders in the industry, they continue to push boundaries in their approach to responsible business.

The objectives for the 2021 Sustainability Report were to:
•To communicate the strength of Croda’s non-financial    performance, highlighting exceptional and differentiating aspects of the year, through a sustainability lens
•Deliver the “substance behind the ambition”, and how Croda is delivering on its 2030 sustainability Commitment
•Evidence Croda’s leadership position and how it embeds sustainable practices across the Group



The results

Since publication, Croda have had significant downloads on their report and their audience spends an average of almost six minutes on the Sustainability Report page of their website.

The 2021 Sustainability Report extends the story of a remarkable year for the Group, through innovative narrative devices, and supplementary multi-media content delivered across other channels. Croda constantly strive for best-in-class reporting and believe the 2021 report is another step towards this.

This report also won a bronze award at the Corporate and Financial Awards 2022 for Best Printed ESG Report.