Horizon Research - Black Sun Global

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Horizon Research

Deepening stakeholder engagement

As a stakeholder engagement agency we have been studying the power of communications in changing behaviour, increasing transparency and improving engagement between businesses and their key stakeholders since 2005.

Rooted in a deep understanding of stakeholder needs, our research has evolved into an assessment of the role that strategic storytelling has to play in helping organisations around the world build vital trust and communicate their value creation story through multiple channels which reach, engage and inspire stakeholders.

Our research, insights and market engagement provides clear direction for our clients, equipping them with practical, but powerful advice to guide them forward and realise their ambition.

After 20 years we remain passionate in our pursuit of what’s next, and we look forward to taking our clients beyond the next horizon.

Bringing your story to life

Your digital communications are at the heart of your communications mix. An opportunity to reach new audiences, deepen engagement and deliver more positive outcomes. Through the Digital Index we conduct an in-depth analysis of businesses' digital ecosystems - their website, social media and the interconnectedness of their digital communications.

This enables us to share the latest trends, best practice across both content and the stakeholder experience, and provides insights to our clients on how they can better deepen stakeholder engagement and achieve their communications ambitions.

 

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2023 Complete 100: Actions Speak Louder than Words


The 18th edition of our Complete 100 research was launched in the summer of 2023. Our flagship research program this year assesses trends and practices in the FTSE 100’s disclosure against stakeholders’ expectations, amidst growing demands for better, measurable and authentic information on which actions companies are taking on ESG and sustainability issues. The stakeholder groups it examines are: Investors, Clients, Employees, Suppliers, Regulators, and NGO’s and Civil Society. 

 

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