Horizon Research - Black Sun Global

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Horizon Research

Communicating with purpose

At Black Sun we have been studying the power of communications in changing behaviour, increasing transparency and improving engagement between businesses and their key stakeholders since 2005.

This research has evolved into an assessment of the role that strategic storytelling has to play in helping organisations around the world build vital trust and communicate their value creation story across multiple channels – whether it is helping capture the ‘spirit’ of regulation in their reporting, creating a corporate website which reinforces purpose or engaging wider stakeholders on sustainability.

Our research, insights and market engagement provides clear direction for our clients, equipping them with practical, but powerful advice to guide them forward and realise their ambition.

After 17 years we remain passionate in our pursuit of what’s next, and we look forward to taking our clients beyond the next horizon.

Onward and upward - when standing still is moving backwards

The 17th edition of our Complete 100 was launched earlier this year, our flagship research program which analyses the FTSE 100’s corporate reporting for trends, themes, and insights. As the purpose of business continues to be challenged, and as we debate our relationships with stakeholders, and tomorrow’s idea of capitalism, many of the topics that regulatory and legislative initiatives are trying to address – such as aligning purpose, culture, behaviours, and strategy – are needed to inspire corporate trust, deliver transparency and accountability and, most importantly, drive behavioural change.

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How 'purpose full' is your website?

Your corporate website is at the heart of your communications strategy – the one place you can communicate your corporate story to each of your key stakeholder groups. So every year we conduct an in-depth analysis of corporate websites, exploring the latest trends, content, features and functionality to see how well they are rising to this challenge and addressing the needs of stakeholders. 

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How can your reporting drive purposeful communications?

Our 16th annual analysis of FTSE100 reporting focuses on the increasing need for transparency amidst all the uncertainty. Over the last 12-18 months, the common theme from investors, regulators and wider stakeholders alike has been 'Tell your story'. Every organisation has a story to tell, an audience to inform and actions to motivate. Reporting, when done right, can be the perfect tool. But with continued pressures companies must move beyond simply telling their story to 'living their story' and thinking more actively about how to communicate and engage with investors and other stakeholders.


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The Guide to Stakeholder Engagement in Malaysia & Singapore

Our Guide to Annual Reports and Websites in Malaysia and Singapore is Black Sun Asia Pacific's annual flagship research which identifies trends and best practice in corporate reporting, and assesses how companies are responding to challenges and changes within the reporting landscape. 


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Through Black Sun’s ‘Rewiring the Ecosystem’ podcast series, we explore how corporate themes such as purpose, trust, stakeholder activism and ESG are affecting business today, and how business can best respond and communicate about them. We’ll speak to a range of investors, corporate thought leaders, regulators and influencers to gain their insights and share their advice for modern boards and business leaders. Join us on our journey and be sure to subscribe to our channel for ongoing insights.

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