Developed in collaboration with Black Sun Global and Stratton Craig, the award-winning project represents a significant step forward in how Primark communicates its sustainability progress. Moving beyond the traditional static PDF, the team created a digital-first microsite that makes complex information more engaging, accessible and easier for stakeholders to explore.
Recognising that different audiences engage with information in different ways, the experience was designed around the needs of ‘skimmers, waders and divers’ – enabling visitors to quickly grasp the key messages or delve deeper into the detail. A combination of video, interactive case studies, animated statistics, a sustainability timeline and an interactive sourcing map brings Primark’s commitments across Product, Planet and People to life.
Importantly, the experience goes beyond engaging digital storytelling. It brings together accessible content and decision-useful disclosures, supported by audit-assured data, to give stakeholders a clearer picture of both the progress Primark is making and the evidence behind its sustainability commitments. The content structure was also designed to strengthen discoverability across search engines and emerging AI platforms.
The Silver award is a fantastic recognition of Primark’s ambition to rethink how it shares its sustainability progress and the collaborative effort behind bringing that vision to life.
If you would like to find out more about our award winning work please get in touch with Bob (Bcrosbie-dawson@blacksun-global.com)
About Black Sun
Black Sun Global is an international stakeholder engagement agency that’s been helping global brands drive change for more than 30 years. At the forefront of corporate communications, we offer integrated solutions, covering strategy, reporting, ESG advisory and digital activation – all powered by insights, technology, and market-leading expertise.
By addressing stakeholder interests, we turn one-way communications into engaging two-way dialogues that deepen relationships, fuel innovation, and drive more sustainable business practices.
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