Black Sun Global, Stratton Craig and Primark have been shortlisted in the 2026 Digital Impact Awards for their work on Primark’s Sustainability and Ethics Progress Report, recognised in the Best Online Annual Report category.
In 2025, Primark’s reporting team set out to rethink how its sustainability story is experienced, moving beyond a static PDF to a digital-first microsite designed to engage both general and specialist audiences, reach new stakeholders and build trust.
The result is a more dynamic, user-led experience that brings together data, storytelling and intuitive navigation in one coherent platform. Designed to meet the needs of diverse audiences, the microsite makes Primark’s sustainability progress easier to explore while providing a more flexible foundation for managing and updating content year on year.
Explore the Primark Sustainability and Ethics Progress Report.
Now in its 2026 edition, the Digital Impact Awards celebrate excellence in corporate digital communications, recognising organisations that combine creativity, clarity and strategic purpose to strengthen stakeholder engagement.
We’re proud to see this collaborative work recognised, showcasing what Black Sun Global, Stratton Craig and Primark can achieve together as part of the Positive Change Group.
If you would like to find out more about our award winning work please get in touch with Bob at bcrosbie-dawson@blacksun-global.com.
About Black Sun
Black Sun Global is an international stakeholder engagement agency that’s been helping global brands drive change for more than 30 years. At the forefront of corporate communications, we offer integrated solutions, covering strategy, reporting, ESG advisory and digital activation – all powered by insights, technology, and market-leading expertise.
By addressing stakeholder interests, we turn one-way communications into engaging two-way dialogues that deepen relationships, fuel innovation, and drive more sustainable business practices.
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