Watch our webinar, The future of corporate websites: How AI is reshaping the digital experience, where Richard Dixon, Chief Digital Officer at Black Sun, explored how AI is changing the digital communications value chain, from search, content creation and publishing to website experiences and performance measurement. The session also examined the emergence of AI chat within corporate websites and the trends likely to shape their development over the coming years.
AI is changing how different audiences discover, access and engage with corporate information. As search becomes increasingly mediated by AI, organisations need to consider how their websites can continue to provide valuable human experiences while also making their content accessible and understandable to AI systems.
Explore our thinking and learn from global thought leaders through
our blogs, podcasts, webinars, and events.