Black Sun designs and manages corporate websites and sustainability reports and communications for many of the world’s largest organisations. We also conduct analyses of the different stakeholder groups, their needs of digital communications and the latest trends in what good looks like.
Here are the key facts you need to include in your sustainability website and wider digital channels:
Sustainability is increasingly integrated into the overarching corporate narrative. It is therefore vital to ensure that your sustainability is:
You need to be absolutely clear on those issues that are the most important:
It is no coincidence that increasingly companies are calling their sustainability sections ‘Our Impact’. This is because there is a seismic shift underway from simply talking about the strategy and approach to evidencing the impact and outcomes. Here’s what we are seeing
It is too easy for sustainability content to be dry text based content, with stats and tables. The purpose of your website however is to communicate the overarching narrative, to engage stakeholders in your approach, material issues and progress. Create an engaging experience that draws users in.
With the growth in reporting content through new regulations such as CSRD, it is ever more important to use digital channels to deliver your sustainability narrative, share performance and communicate outcomes. Social media has a vital role to play in reaching and engaging your stakeholders. Create a social media plan that delivers both a mix of content and media forms (infographics, video etc) that will sustain your content over the year. Much of this content is already created through the reporting process and can be reformed in different media forms for social media.
By incorporating these elements, corporate websites can create a comprehensive, transparent, and engaging sustainability section that builds trust with stakeholders and showcases their commitment to sustainable development. Doing so will deliver immediate benefits for all your stakeholders. 43% of investors say websites can influence investment decisions, it’s clear that a well-structured sustainability section can make a significant impact. Prospective employees view this content to gauge your long term contribution to society and whether the company is committed to sustainability. Business partners and customers need this content to assure their own sustainability strategy and make business decisions based on this information. So creating an engaging and effective sustainability narrative will have direct commercial benefits.
View more on how companies are performing in our Digital Index
See how we create corporate websites to communicate sustainability
If you'd like us to review your corporate website, do get in touch - we can assess its performance against our Digital Index of best practice.
About Black Sun
Black Sun Global is a stakeholder advisory and engagement agency that's been driving transformation and positive change for ambitious brands for more than 20 years. With deep expertise in disclosure and reporting, ESG, sustainability, and digital engagement, we reshape how organisations connect with customers, investors, employees, and the wider world.
We are trusted partners to some of the most influential global organisations, sparking innovation and sustainable performance through our strategic insights, partnerships, and proprietary technologies.
As founders of the Positive Change Group, we are on a mission to create a new kind of stakeholder relations partner. Our world-class specialists work closely with executive leadership teams to protect reputations, inspire trust, and promote responsible business practices - building resilience and long-term value in a rapidly changing world.
For more information, please visit: www.blacksun-global.com
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