If done well, the careers section can position your company as an employer of choice, attract the right talent, and strengthen your employer brand. According to research, 64% of job seekers say a lack of information on a company’s website can deter them from applying. So it’s critical to give them what they need—a fast, clear, and authentic insight into life at your company.
While motivations vary—between early career candidates, experienced professionals, or those exploring a career change—there are consistent patterns in the most sought-after content:
Given its importance, here’s a guide to what makes a Careers section stand out—and deliver the best results:
Candidates are often job-hunting across multiple websites and platforms, therefore it is essential to make it easy for them to find opportunities and explore your company.
Candidates want to understand not just what you do, but who you are as a company. Your Careers section should bring your culture to life.
Different target prospective employee groups will have different needs of the website, and are at different stages of their careers. To deepen engagement and understanding it is wise to address the specific groups you want to attract such as:
Early careers candidates – such as graduates, first time jobs, interns and so on. They are likely to need more support on what to do, what’s expected and future careers paths
Experienced hires – who will be looking for more on the wider opportunities, specific on pay and benefits, career opportunities and culture and values
Specific target groups – perhaps specialist roles who will be seeking information very relevant to their role, for people profiles with a similar role and how the team fits within the wider organisation
Candidates trust in people. Sharing real employee experiences builds credibility and connection and is generally content that is well engaged with in a website.
Uncertainty around application processes can deter great candidates. Clarity builds confidence.
Candidates care about what a company stands for, and want to ensure they will belong.
People want to know what they’ll get, so be open and specific about what you offer.
The Careers section should feel as dynamic and engaging as your workplace.
Not every visitor is ready to apply today—so build a pipeline by keeping them connected.
It’s crucial that your Careers section is inclusive and accessible to all.
A well-designed Careers section does more than advertise jobs—it communicates your identity as an employer and builds meaningful connections with future talent. By putting user experience, transparency, inclusivity, and authenticity at the heart of your Careers website, you create a destination that attracts the right people and inspires them to join your journey.
The best Careers sections don’t just show open roles—they show opportunity, growth, and belonging.
We do an analysis of corporate websites, including the careers content every year in our Digital Index. To view the latest findings >
If you’d like us to benchmark your careers content get in touch.
Black Sun Global is a stakeholder advisory and engagement agency that's been driving transformation and positive change for ambitious brands for more than 20 years. With deep expertise in disclosure and reporting, ESG, sustainability, and digital engagement, we reshape how organisations connect with customers, investors, employees, and the wider world.
We are trusted partners to some of the most influential global organisations, sparking innovation and sustainable performance through our strategic insights, partnerships, and proprietary technologies.
As founders of the Positive Change Group, we are on a mission to create a new kind of stakeholder relations partner. Our world-class specialists work closely with executive leadership teams to protect reputations, inspire trust, and promote responsible business practices - building resilience and long-term value in a rapidly changing world.
For more information, please visit: www.blacksun-global.com
Explore our thinking and learn from global thought leaders through
our blogs, podcasts, webinars, and events.