When investors ask AI: The future of reporting and how to win in AI visibility

Artificial intelligence is changing the way investors, analysts, raters, rankers and other stakeholders discover, access and engage with corporate reporting information.

As stakeholder behaviours evolve, traditional search is increasingly being supplemented by AI-powered discovery and answer engines. This shift is creating new challenges for reporting teams, digital leaders and corporate communicators, while also creating new opportunities to improve visibility, reach and engagement.

Date: Thursday 17th September

Time: 9:00-9:30am plus an optional 15 mins for Q&A

Format: Webinar (register here)

In this webinar, we will cover:

• How AI is changing the way investors, analysts and debt investors research companies and access reporting content
• What these changes mean for reporting teams and the reporting process
• The communications challenge of reporting in an AI-driven world, including strategy, messaging and the role of wider communication channels such as video and social media
• Best-practice approaches to digital reporting that improve discoverability, including content structure, markup, encoding and website performance
• How to make reporting PDFs more accessible and understandable to AI tools and large language models
• How technology can help organisations deliver more effective and engaging digital reporting experiences
• What organisations should be communicating about AI through their reports, websites and digital channels

Why attend?

As AI reshapes how corporate information is surfaced and consumed, organisations that adapt early will be better positioned to maintain visibility, credibility and engagement with key stakeholders.

This is a must-attend webinar for professionals involved in corporate communications, digital strategy, investor relations, reporting, sustainability, governance and stakeholder engagement.

About Black Sun

Black Sun is a global group of strategic advisors, consultants and stakeholder engagement specialists. We believe that brands and businesses can have a big impact on our society  – they can shape more ethical practices, build more inclusive communities and deliver more sustainable performance. Ultimately, they can spark positive change in the world.

We partner with visionary companies to define and communicate their purpose, strategy and culture and bring to life their value creation story. Our services and solutions directly address the business-critical concerns of today;  best-practice disclosure and accountability through reporting;  protecting reputation and building trust with digital communications and helping businesses to effectively communicate their long-term responsibility and sustainability story.