Smarter analytics: From data to actionable insights



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This webinar explores how organisations can harness the power of analytics to better understand their digital performance and drive continuous improvement.

With the analytics ecosystem evolving and AI changing both how people discover corporate content and how organisations measure its performance, there is an opportunity to go beyond high-level statistics and uncover more meaningful, actionable insights.

Date: Thursday 10th December

Time: 9:00-9:30am plus an optional 15 mins for Q&A

Format: Webinar (register here)

During the session, we will share how you can take a smarter approach to analytics, bringing together insights around your website, key stakeholder audiences and AI visibility to better understand performance and identify opportunities for improvement.

In the webinar, we will cover:

  • How to approach analytics to give you the data you need
  • The changing analytics ecosystem and how AI is impacting it
  • How to analyse web performance with a focus on your key stakeholder audiences
  • How to understand and assess how you show up in AI
  • How to track which AI search tools and bots are accessing your content
  • How to identify organisations visiting your site, understand what they are looking at and respond proactively

With digital audiences and the analytics landscape continuing to evolve, this webinar will provide practical guidance on how you can move beyond high-level statistics, uncover actionable insights and use your data to drive continuous improvements.


About Black Sun

Black Sun is a global group of strategic advisors, consultants and stakeholder engagement specialists. We believe that brands and businesses can have a big impact on our society  – they can shape more ethical practices, build more inclusive communities and deliver more sustainable performance. Ultimately, they can spark positive change in the world.

We partner with visionary companies to define and communicate their purpose, strategy and culture and bring to life their value creation story. Our services and solutions directly address the business-critical concerns of today;  best-practice disclosure and accountability through reporting;  protecting reputation and building trust with digital communications and helping businesses to effectively communicate their long-term responsibility and sustainability story.



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