Securing your reputation in the age of AI search

This webinar explores how AI search is changing the way corporate content is discovered, surfaced and cited, and what organisations can do to strengthen their visibility and authority.

As more people turn to AI-powered search tools to find information and answers, the way organisations approach their digital communications is changing. It is no longer just about whether your content ranks in traditional search, but whether AI tools can find, understand and use your content when responding to the questions that matter to your audiences.

Date: Thursday 3rd December

Time: 9:00-9:30am plus an optional 15 mins for Q&A

Format: Webinar (register here)

During the session, we will provide an overview of how AI search works and share practical guidance on how organisations can approach creating, publishing and measuring content to improve their visibility in AI-generated answers.

In the webinar, we will cover:

• The impact of AI on how your content is found
• How you now need to approach your digital communications to maximise visibility
• Top tips and recommendations for creating and publishing content for AI search
• How you can track which AI search tools and bots are scraping your content
• How to assess your performance in AI search across the topics that matter most to your organisation

With AI increasingly influencing how people find and consume corporate information, this webinar will provide practical guidance on how you can strengthen your AI authority, improve the visibility of your content and better understand how your organisation is being surfaced through AI search.

About Black Sun

Black Sun is a global group of strategic advisors, consultants and stakeholder engagement specialists. We believe that brands and businesses can have a big impact on our society  – they can shape more ethical practices, build more inclusive communities and deliver more sustainable performance. Ultimately, they can spark positive change in the world.

We partner with visionary companies to define and communicate their purpose, strategy and culture and bring to life their value creation story. Our services and solutions directly address the business-critical concerns of today;  best-practice disclosure and accountability through reporting;  protecting reputation and building trust with digital communications and helping businesses to effectively communicate their long-term responsibility and sustainability story.