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FTSE250 Digital Index:aiming high or failing fast



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Join us for a presentation of Black Sun Global’s flagship digital research, the Digital Index 2026. We will explore the key digital trends shaping corporate communications - and how leading organisations are responding. Now in its eleventh year, the Digital Index benchmarks all of the FTSE 100 corporate websites, we have also conducted an in-depth analysis of a sample of FTSE 250 corporate websites. 

Date: Thursday 4th June

Time: 9:00-9:30am plus an optional 15 mins for Q&A

Format: Webinar (register here)

This webinar, specifically tailored for FTSE 250 companies, will share the highlights of that research and examine the latest trends within the FTSE250, and how they compare with their FTSE100 counterparts. This research will share the latest trends and developments – assessing both content and the user experience, and a brand new AI category that assess how companies are addressing the AI challenge

This year’s event, under the theme of aiming high or failing fast?, will explore the latest trends shaping corporate websites today. The new AI performance category, reflects the early but growing shift in how companies are beginning to adapt their digital presence for an AI enabled world, alongside our established pillars of content, experience and digital engagement. 

In this webinar, we will:

  • Explore the key findings from this year’s research on the FTSE250, and comparisons and variances with the FTSE100
  • Share the emerging trends shaping the digital landscape
  • Offer practical recommendations for improving effectiveness
  • Introduction to the new AI performance scoring
  • Explore real-world best practice examples, giving you insights you can immediately apply to your own digital strategy and corporate website 

Many companies are aiming high, evolving their presence; others risk failing fast as they are falling behind the AI curve. 

Join us to find out what you need to do to be a winner in the new ERA of AI driven communications. 


About Black Sun

Black Sun is a global group of strategic advisors, consultants and stakeholder engagement specialists. We believe that brands and businesses can have a big impact on our society  – they can shape more ethical practices, build more inclusive communities and deliver more sustainable performance. Ultimately, they can spark positive change in the world.

We partner with visionary companies to define and communicate their purpose, strategy and culture and bring to life their value creation story. Our services and solutions directly address the business-critical concerns of today;  best-practice disclosure and accountability through reporting;  protecting reputation and building trust with digital communications and helping businesses to effectively communicate their long-term responsibility and sustainability story.



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