AI has become the intermediary between your content and your stakeholders. Even when optimised for search, corporate websites, sustainability reports and thought leadership can be rewritten or reframed by AI systems, often without your input.
As a result, your story may not appear, or may appear inaccurately, when stakeholders ask AI engines questions about your organisation.
Visibility equals credibility. Credibility equals trust.
A clearer view of your AI visibility
We assess how your organisation appears when stakeholders use AI tools to research your business, your sector, your strategy, your sustainability story, your investment case and your reputation.
Our analysis looks beyond whether your brand is mentioned. It examines how accurately AI platforms describe your business, whether they use your website as a trusted source, how your story compares with peers, and where your digital ecosystem may be limiting your visibility.
The result is a practical, evidence-based view of your current AI presence and the actions needed to strengthen it.
A clear view of how AI platforms interpret your organisation across the questions that matter most to stakeholders.
Where AI-generated answers are shaping perception, and where your digital presence is helping or holding you back.
From visibility to authority
Our AI Authority Analysis combines corporate communications expertise with digital analytics, SEO, content strategy and AI testing.
We look at your organisation from five connected perspectives:
We establish how often and how clearly your organisation appears across AI-generated answers, and whether your website is being used as a trusted source.
We test whether AI platforms are reflecting your organisation correctly, including your business model, strategy, capabilities, locations, leadership, sustainability commitments and stakeholder priorities.
We review your website’s semantic structure and optimisation against AI snippets.
We review your website’s technical setup, focussing on key GEO elements like site speed and structured markup.
We examine up to 3 of your competitors' GEO performance to identify opportunities to outperform them in AI visibility.
This creates a practical picture of where your organisation stands today and what needs to change to build stronger AI authority.
Because AI visibility only matters if it reflects real stakeholder needs
We test the questions your audiences are likely to ask, not generic prompts.
This may include investors, analysts, employees, customers, partners, media, policymakers or sustainability stakeholders.
For each audience, we assess whether AI tools provide answers that are accurate, balanced, up to date and aligned with the information your organisation wants stakeholders to find.
Optimising for the way people now find information
Traditional SEO is still important, but it is no longer the whole picture. As generative AI changes how information is found and summarised, organisations need to think about Generative Engine Optimisation, or GEO.
GEO is the practice of making content easier for AI platforms to understand, verify and cite. It depends on clear structure, authoritative evidence, consistent messaging, strong metadata, trusted sources and content that answers stakeholder questions directly.
You can read our full guide on making your website AI ready here.
Corporate storytelling, digital performance and AI discoverability in one place
Black Sun helps organisations communicate with clarity, credibility and impact across the channels that shape stakeholder opinion.
Our AI Authority Analysis brings together our experience in corporate websites, reporting, stakeholder engagement, analytics, SEO and digital content strategy, with specialist AI testing and performance insight.
We help you understand the issue, prioritise what matters and take action with confidence.
If you would like to find out more about our AI Authority Analysis please contact:
Abbie Dixon, Relationship Marketing Executive
adixon@blacksun-global.com