IPF wanted a new website that would be at the heart of their communication strategy. They wanted to clearly articulate their purpose of building a better world through financial inclusion, and evidence the value they create for each of their stakeholder groups.
Black Sun worked closely with IPF to design and create a new website with a narrative and engaging approach, where the high-level navigation and key content pages reinforced the narrative.
‘Who we are’ articulated the approach of building a better world. As a purpose led company, communicating the social value is key, so ‘creating social value’ is dedicated to explaining their approach to sustainability, focus areas and outcomes.
Their strategy is brought to life through their customer and representatives stories evidencing the importance of their people to success and sharing a series of real-life examples of building a better world through financial inclusion.
IPF’s investor relations section is best in class. With a well-articulated investment case, flowing through their strategy and business model leading into financial performance and results it delivers a powerful investor narrative.
The results have been transformational.
· Visitors increased 172%
· Visitors to the investor section increased by 41%
· Page views increased by 26%
· Traffic from social increased by 92%
· Search visitors more than doubling
