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Capita's Reimagined Digital Destination: Communicating their unique corporate story

Picture of People at Schroders

Capita is the UK’s leading AI‑enabled business process outsourcer, trusted by public and private sector clients to deliver essential services at scale.

The Challenge

Capita needed to reimagine their corporate website as a modern, effortless digital destination that better reflected who they are today as a transformed, technology‑driven organisation.

Their goals included:

  • Creating a new corporate website with an intuitive, contemporary user experience
  • Bringing together multiple legacy websites into a single global platform with multilingual content
  • Better articulating Capita’s range of services and industry expertise
  • Reinforcing their digital, technological and AI leadership through a future‑ready website

 


Schroders Inclusion Report

“I’m delighted that we have Black Sun on board as our website partner, your team are so expert and responsive."


The Solution

Black Sun partnered with Capita to create a modern, unified corporate website that clearly communicates who they are and what they do. We introduced a refreshed visual identity, improved navigation, and accessible design to enhance user experience.

Key content areas now promote Capita’s services, industry expertise, and people‑first culture, while tailored market content and multilingual experiences support global audiences.

We also integrated AI‑powered tools, including CapitaWebAssist and a Careers Assistant, to help users quickly find information and improve both client and candidate journeys. A strengthened investor section and enhanced insights hub further showcase Capita’s leadership and performance.


Schroders Annual Report
Capita Web Assistant

The Result

Capita now has a cutting‑edge corporate website that reflects the scale, capability and technological leadership of the organisation.

The new experience has:

  • Refreshed Capita’s digital identity and narrative
  • Improved communication of who Capita is and how they deliver better outcomes
  • Created a seamless, modern, user‑centred digital ecosystem
  • Enhanced journeys for clients, investors, job seekers and partners

The outcome is a digital destination that truly represents Capita today - an AI‑enabled, future‑focused organisation delivering better outcomes for clients, customers, and citizens.



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questions?

"I have collaborated closely with Capita on this project and support businesses to strengthen their digital communication strategies."

Richard Dixon 

Chief Digital Officer

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