This appointment marks an important step in PCG’s exploration of AI’s impact on stakeholder relationships, particularly in corporate reporting, sustainability strategy, digital communications.
AI is reshaping how businesses engage with stakeholders, transforming expectations for transparency, responsiveness, and trust. As organisations navigate these changes, PCG is committed to ensuring AI is leveraged responsibly to enhance—not replace—human connection.
David Christopherson, Group CEO of PCG said: "Over the past year, we’ve been exploring how to integrate AI responsibly, ensuring it enhances how we work and delivers real value to our clients. AI is not just changing how businesses operate—it is redefining how they build relationships and earn trust. As part of this journey, I’m delighted to welcome Rod Banner as our Group AI Czar. His expertise at the intersection of AI, communications, and strategy will be invaluable as we help businesses use AI’s potential in a meaningful, human-centred way."
Rod Banner is a technology strategist, entrepreneur, and marketing pioneer, with a career spanning multiple industries. He has built and advised global brands, helping them navigate disruption and embrace new technologies. Named one of Britain’s 100 Most Connected Men by GQ, he has also featured on the TechCity Insider 100 list and is a fellow of the RSA.
Rod Banner, Group AI Czar, added: "AI is rewriting the engagement rulebook, and businesses need to adapt quickly to stay relevant. But AI isn’t just about innovation—it’s about collaboration. Organisations are facing a wave of change, and we need to work alongside them to cut through the complexity and make a real impact. I’m thrilled to join PCG, a global team of changemakers helping ambitious brands build trust and connection. Together, we have a unique opportunity to shape how AI strengthens meaningful stakeholder relationships.”
Rod’s appointment marks the start of PCG’s AI journey. In the coming months, the group will roll out new initiatives and take part in industry conversations to explore how businesses are using AI to engage with stakeholders, the evolving impact of AI on stakeholder relationships, and what responsible adoption looks like in practice. More details will be shared soon.
For more information or to speak with PCG about AI’s role in stakeholder engagement, please contact our Head of Growth and Engagement, Sarah.
Black Sun is a global group of strategic advisors, consultants and stakeholder engagement specialists. We help global brands transform their stakeholder relations, fuel innovation, and drive more sustainable business practices.
We partner with visionary companies to define and communicate their purpose, strategy, performance and culture and to bring to life their value creation story. Our services and solutions directly address the business-critical concerns of today; best-practice disclosure and reporting; effective communication of their long-term sustainability story; building trust and deepening engagement through digital communications.
Positive Change Group (PCG) helps businesses build trust and connection through intelligent stakeholder engagement. In an era of AI-driven disruption, shifting workplace dynamics, and growing demands for transparency, businesses must rethink how they engage with employees, investors, customers, and society. We help organisations navigate this complexity by aligning internal culture with external reputation, strengthening stakeholder relationships, and driving measurable impact.
Our ChangeMaker platform integrates specialist expertise, emerging technologies, and impact measurement to transform corporate reporting, ESG strategy, corporate communications, and organisational culture. Headquartered in London, with a network across Singapore, South Africa, the Middle East, and New York, we operate through Black Sun Global, People Made, and Stratton Craig to support ambitious global brands in turning stakeholder engagement into a competitive advantage.
For more information, please visit: www.positivechangegroup.com
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