Black Sun’s in-depth analysis of corporate websites, now in its 6th year, has highlighted how companies are enhancing and adapting their websites to better get their messages across in an increasingly digital world.
Richard Dixon, Chief Digital Officer at Black Sun commented, “we can see how companies have invested in articulating their purpose, evidencing their long term sustainability and the value they create for key stakeholder groups such as investors, employees and wider society. That’s why the theme of this year’s report is 'A Renewed Purpose for a New Reality’.”
Major trends this year
Greater focus on purpose
More sophisticated communication of strategy
Greater spotlight on ESG
Creating an authentic employee brand
For more information, contact our Senior Business Developer Naomi Hawkins.
About Black Sun
Black Sun is a global group of strategic advisors, consultants and stakeholder engagement specialists. We help global brands transform their stakeholder relations, fuel innovation, and drive more sustainable business practices.
We partner with visionary companies to define and communicate their purpose, strategy, performance and culture and to bring to life their value creation story. Our services and solutions directly address the business-critical concerns of today; best-practice disclosure and reporting; effective communication of their long-term sustainability story; building trust and deepening engagement through digital communications.
Explore our thinking and learn from global thought leaders through
our blogs, podcasts, webinars, and events.