Trends in sustainability communications for
life and health insurers


Patrick Miller


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Life and health insurers have increasingly prioritised sustainability, prompting the need for effective communication strategies to ensure their initiatives resonate with key stakeholders.

 In a recent summary paper we put together, we highlight four pivotal trends in sustainability communications that insurers should consider adopting:

  1. Having a credible climate transition roadmap
  2. Positioning themselves as thought leaders
  3. Embracing opportunities for collective impact
  4. Building an internal culture of sustainability

These trends not only align with Sustainable Development Goals, such as Good Health and Wellbeing, Reduced Inequalities, Responsible Consumption and Production, Climate Action, and Partnerships for the Goals, but also contribute significantly to their advancement.

Authored by Black Sun’s senior sustainability consultant, Sarah Loh and presented at Black Sun Global's inaugural Singapore Breakfast Club on March 7th, this brief offers invaluable insights for industry professionals. It underscores the importance of staying abreast of evolving trends and embracing sustainability as a core component of communication strategies for life and health insurers.

To find out more you can request a copy of the briefing paper by emailing Zu Heng Ho, Head of Business Development (APAC) or Naomi Hawkins, Head of Business Development (UK & Europe). 


It underscores the importance of staying abreast of evolving trends and embracing sustainability as a core component of communication strategies for life and health insurers.


About Black Sun

Black Sun is a global group of strategic advisors, consultants and stakeholder engagement specialists. We believe that brands and businesses can have a big impact on our society  – they can shape more ethical practices, build more inclusive communities and deliver more sustainable performance. Ultimately, they can spark positive change in the world.

We partner with visionary companies to define and communicate their purpose, strategy and culture and bring to life their value creation story. Our services and solutions directly address the business-critical concerns of today;  best-practice disclosure and accountability through reporting;  protecting reputation and building trust with digital communications and helping businesses to effectively communicate their long-term responsibility and sustainability story.





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