Careers sites are no longer “just for candidates.”
The careers section plays a much larger role in the wider stakeholder ecosystem:
The shift is significant. In fact, 58% of candidates now use AI tools just to search for jobs – before they’ve even started their application. Traditional search engines are being replaced with AI because it provides richer, more contextual results. This means your careers site needs to be structured and written in a way that performs well not just in Google, but in AI-powered search.
Companies must ask themselves:
The modern talent flow is far more complex than the traditional attract → engage → apply funnel.
A broader ecosystem stands:
We often imagine candidates moving through a nice, neat linear journey. The reality is messier, with lots of different entry points. That’s why your careers site, anchored by a strong EVP, needs to act as the centre of gravity that brings coherence across all these touchpoints.
The eight best practices shaping careers site design today:
AI-powered chatbots are playing a growing role on careers sites. Unlike a traditional search bar, these tools allow candidates to ask natural questions and receive contextual answers based directly on your site’s content. They can also be tested and fine-tuned in a UAT environment to ensure responses align with your EVP and brand tone. The result is a far richer, more engaging experience that helps candidates find what they need quickly and confidently.
Another important platform to consider is Glassdoor. While it is often seen as a challenge for employer reputation - sometimes referred to as “the home of the malcontented” - ignoring it is a mistake. Engaging positively on Glassdoor demonstrates confidence. No company can make everyone happy, but by ensuring both your voice and your employees’ voices are part of the conversation, you can help shape a more balanced and authentic picture of what it’s like to work at your organisation.
Join us in October and November, when we will be covering:
To sign up to our upcoming events, visit: https://www.blacksun-global.com/insights/attend?page=2
If you are interested in recordings, slides, and chatbot demos please get in touch.
Abbie Dixon: adixon@blacksun-global.com
The careers section is not just another page on your website – it’s a critical touchpoint in the broader communications landscape.
It’s your chance to make a bold, authentic promise to your people – one that aligns with your business ambitions, and one you must live up to.
About Black Sun
Black Sun Global is a stakeholder advisory and engagement agency that's been driving transformation and positive change for ambitious brands for more than 20 years. With deep expertise in disclosure and reporting, ESG, sustainability, and digital engagement, we reshape how organisations connect with customers, investors, employees, and the wider world.
We are trusted partners to some of the most influential global organisations, sparking innovation and sustainable performance through our strategic insights, partnerships, and proprietary technologies.
As founders of the Positive Change Group, we are on a mission to create a new kind of stakeholder relations partner. Our world-class specialists work closely with executive leadership teams to protect reputations, inspire trust, and promote responsible business practices - building resilience and long-term value in a rapidly changing world.
For more information, please visit: www.blacksun-global.com
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