This we believe will require ‘intelligent digital engagement’ to grow the value of your stakeholder relationships – by which we mean developing effective storytelling, being performance driven to enable continuous improvement in communications outcomes, and being technology enabled to leverage the technological innovations at hand. Here are some of the key factors to look out for in 2025.
Sustainability continues to rise up the communications agenda, and there are big impacts from legislation that will affect how sustainability issues are communicated in 2025 and beyond:
Investor Relations (IR) are undergoing a digital transformation. As markets become more volatile and investors demand real-time information, companies are using advanced tools to foster transparency and engagement. Key trends include:
The shift to digital-first IR is building stronger investor trust and fostering long-term relationships.
AI is no longer just a futuristic concept; it’s now an integral part of digital communication strategies. In 2025, AI is being used to:
AI-driven innovations are not only streamlining communication processes but also enabling more meaningful interactions with audiences.
As digital communication expands, so do the risks associated with cyber threats. In 2025, security is a top priority for businesses aiming to protect sensitive information and maintain trust. Key trends include:
Organisations that invest in robust digital security measures are safeguarding their reputation and ensuring uninterrupted operations.
Accessibility is gaining prominence in digital communications, especially with the European Union's stringent regulations on digital inclusion. In 2025, companies are increasingly ensuring their digital content complies with the EU’s Web Accessibility Directive and the European Accessibility Act. These laws require businesses to make websites, apps, and digital tools usable for people with disabilities. Key practices include:
By prioritising accessibility, organisations are not only adhering to legal requirements but also expanding their reach to a wider audience and fostering inclusivity.
Read our latest accessibility blog
In 2025, search engine optimisation (SEO) continues to be a critical aspect of digital communication strategies. With search engines evolving and user behaviour shifting, businesses are focusing on:
By investing in SEO, organisations can enhance their online visibility, attract relevant traffic, and achieve better digital outcomes.
The digital communications trends of 2025 underscore the importance of adaptability and innovation. The pace of change will no doubt continue to accelerate, and companies will need to rise to the challenge of these opportunities, whilst not losing their authentic voice in the way they communicate and engage with their stakeholders. The future is digital, and those who align their strategies with these trends are poised for success.
If you would like to speak to one of our experts about your digital strategy why not get in touch, we're here to help!
About Black Sun
Black Sun Global is a stakeholder advisory and engagement agency that's been driving transformation and positive change for ambitious brands for more than 20 years. With deep expertise in disclosure and reporting, ESG, sustainability, and digital engagement, we reshape how organisations connect with customers, investors, employees, and the wider world.
We are trusted partners to some of the most influential global organisations, sparking innovation and sustainable performance through our strategic insights, partnerships, and proprietary technologies.
As founders of the Positive Change Group, we are on a mission to create a new kind of stakeholder relations partner. Our world-class specialists work closely with executive leadership teams to protect reputations, inspire trust, and promote responsible business practices - building resilience and long-term value in a rapidly changing world.
For more information, please visit: www.blacksun-global.com
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