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From Communication to Collaboration: Optimising your digital workplace


Abbie Dixon


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In our latest webinar, From Communication to Collaboration: Optimising your digital workplace, Richard Dixon (Chief Digital Officer at Black Sun Global) was joined by Erwin Blomeyer (Head of Technology Development) and Ichicraft's Mike Fortgens (Partner & Customer Manager) to explore how organisations can unlock deeper employee engagement and maximise the impact of their Microsoft 365 environment.

As businesses continue adapting to new working models, the expectations, pressures and needs of employees have fundamentally shifted, and with it, the role of internal digital platforms.

This session examined how organisations can move beyond traditional intranet publishing to create a personalised, intuitive and highly collaborative digital workspace that truly supports how people work today.


1. The shifting landscape: pressing challenges for modern workplaces

SharePoint remains one of the most widely adopted technologies for internal communication and collaboration, with over 80% of enterprises using it as their central content hub and 85% confirming it improves collaboration and communication.

Yet despite its strengths, many organisations continue to face the same friction points:

  • Restrictions in design and layout
  • Content overload and poor navigation
  • Limited personal relevance for users
  • Fragmented channels competing for attention
  • Employees spending less than six minutes a day in their intranet

The post‑COVID workplace has become increasingly decentralised, with employees relying on multiple tools, channels and devices to stay connected. This has intensified the pressure on organisations to create experiences that are not only accessible, but cohesive, intuitive and genuinely engaging.


2. The opportunity: enhancing SharePoint for meaningful engagement

The opportunity lies not in replacing SharePoint, but in elevating it. By layering Ichicraft Boards onto existing SharePoint environments, organisations can deliver a dramatically improved digital workplace experience—one that is personalised, branded, dynamic and engaging.

This approach allows organisations to:

  • Provide every employee with a personalised start page
  • Deliver targeted, relevant news and updates
  • Combine daily tools and communication in one place
  • Improve visibility of internal campaigns and announcements
  • Measure adoption and engagement more effectively
  • Move from a static intranet to a true employee engagement platform

Instead of requiring employees to actively search for information, the digital workplace delivers what they need—when they need it.


3. Transforming the digital workspace: personalisation, design and AI

Ichicraft Boards redefines the digital workplace by bringing everything together through configurable widgets (over 25 of them) that adapt to employees’ preferences and working styles.

A personalised start to the day

Employees access a dashboard that presents their calendar, to‑dos, documents, company news, updates and resources, all in one place, without jumping between apps.

AI at your fingertips

Integrated Copilot functionality provides instant answers, summaries and assistance directly within the digital workspace, reducing context switching and improving flow.

Complete control for users

Employees choose which widgets to include, how they appear and how they’re organised, while organisations retain control over essential content that must always be visible.

Brand‑aligned design

Admins can apply flexible branding controls to ensure the digital workspace reflects the organisation’s identity, and even tailor design variations for different subsidiaries or regions.

Powerful, integrated search

A central search bar unifies results across SharePoint, Teams, Outlook, external sources and people directories - tackling one of the biggest pain points in internal communications.

Mobile-ready and highly responsive

Boards adapt seamlessly to smartphones and tablets, ensuring the digital workplace is accessible and consistent wherever employees are working.


4. Transformation in action: The Positive Change Group digital HQ

A recent implementation demonstrates how this approach can reshape the employee experience at scale.

The challenge:

Bringing together three different companies, with:

  • A unified platform for news, insights and updates
  • Shared resources, templates, case studies and client information
  • Improved cross‑group collaboration
  • A strong, connected culture
  • Clear visibility of people, skills and expertise

The vision:

A digital platform that supports all group and company activities, connects people across geographies and teams, and provides the tools to learn, collaborate and work more effectively, wherever they are.

The result:

Halo 2.0 now offers:

  • A centralised, personalised home board
  • Real‑time news surfacing and engagement
  • Consistent tagging and structured narrative content
  • Quick access to tools and shared resources
  • A rich People Search tool based on skills and expertise
  • Seamless integration with Teams and SharePoint
  • A unified digital identity across the group

The transformation demonstrates how organisations can scale, evolve and centralise their digital workplace quickly and effectively, without rebuilding SharePoint from scratch.

Watch the demo here.


Key Takeaways

  • Employee expectations have shifted dramatically in recent years
  • Remote and hybrid working has increased the pressure to communicate clearly and consistently
  • SharePoint remains essential, but on its own can feel restrictive
  • Ichicraft Boards unlock the full potential of SharePoint
  • Personalisation, AI and unified search significantly enhance engagement
  • Organisations can achieve a branded, intuitive and flexible experience at speed
  • Adoption can be phased, scalable and tailored to each team

How Black Sun Can Help

Our team helps organisations design and implement a personalised, integrated employee experience that maximises the power of SharePoint and unlocks far greater return on their digital workplace investment.

We provide:

  • Digital workplace strategy and experience design
  • Implementation of the Ichicraft Boards solution
  • Content strategy, measurement and ongoing optimisation
  • Support across design, branding, configuration and roll‑out

If you’d like to receive the full webinar recording or discuss how we can help enhance your digital workplace, please contact:

Abbie Dixon, Relationship Marketing Executive
adixon@blacksun-global.com


About Black Sun

Black Sun Global is a stakeholder advisory and engagement agency that's been driving transformation and positive change for ambitious brands for more than 20 years. With deep expertise in disclosure and reporting, ESG, sustainability, and digital engagement, we reshape how organisations connect with customers, investors, employees, and the wider world. 

We are trusted partners to some of the most influential global organisations, sparking innovation and sustainable performance through our strategic insights, partnerships, and proprietary technologies.

As founders of the Positive Change Group, we are on a mission to create a new kind of stakeholder relations partner. Our world-class specialists work closely with executive leadership teams to protect reputations, inspire trust, and promote responsible business practices - building resilience and long-term value in a rapidly changing world.

For more information, please visit: www.blacksun-global.com





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