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Unlocking Value:
Strategies to Amplify, Analyse & Optimise Your Reporting Content



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Join us for this webinar designed for organisations in the midst of their reporting cycle who want to maximise the value of their reporting content.

Date: Thursday 15th January
Time: 9:00am - 9:45am
Form: Webinar

We’ll explore how to amplify your report’s reach, measure its success, and map new content to your corporate website and other channels. The session will also cover best practice in online reporting, analytics, and SEO - helping you ensure your content is discoverable, engaging, and effective. 

What We’ll Cover: 

  • The Impact of AI: How AI is changing content discovery and consumption, including the limitations of PDFs, the rise of clickless search, and the importance of HTML content and user experience. We’ll discuss content mapping for different stakeholders and how to select the right content for each channel. 
  • Leveraging Your Reporting Content: Strategies for repurposing and amplifying reporting content across your website, social media, and other digital channels. 
  • Reporting Integration: How tools like Workiva enable “write once, multi-publish” workflows, making it easier to deliver and update content across platforms. 
  • Social Media Campaigns: Approaches to using social media to extend the reach of your reporting content, including campaign strategies and content types (infographics, videos, stats). 
  • Analytics & SEO: How to track and analyse traffic and engagement, understand user journeys, and optimise your content for both human and AI readers. We’ll cover how to measure AI readership and ensure your reporting content is surfaced in search. 
  • Lead Forensics: Techniques for identifying which companies are visiting your reporting content and what they’re engaging with. 

Don’t miss out on this webinar which will provide practical insights and actionable strategies to help you get more value from your reporting content. You’ll learn how to amplify your content’s reach, measure its effectiveness, and ensure it’s mapped and optimised for your website and digital channels - so you can engage your stakeholders and demonstrate impact. 

Registration link: https://us02web.zoom.us/webinar/register/WN_swi3Yi-0TU6mzp0x4pRAJg


About Black Sun

Black Sun is a global group of strategic advisors, consultants and stakeholder engagement specialists. We believe that brands and businesses can have a big impact on our society  – they can shape more ethical practices, build more inclusive communities and deliver more sustainable performance. Ultimately, they can spark positive change in the world.

We partner with visionary companies to define and communicate their purpose, strategy and culture and bring to life their value creation story. Our services and solutions directly address the business-critical concerns of today;  best-practice disclosure and accountability through reporting;  protecting reputation and building trust with digital communications and helping businesses to effectively communicate their long-term responsibility and sustainability story.



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