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The Analytics Advantage:
Driving intelligent engagement   



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Join us for a dynamic session where we reveal how advanced analytics can revolutionise your digital communications and audience engagement. Discover how to move beyond basic metrics and unlock actionable insights that drive real impact, whether your audience is on your website, coming from AI search tools, or even viewing website content without ever visiting! 

Date: Thursday 16th April 2026

Time: 9-9:45am

Form: Webinar

What We'll Cover:

  • The Three Pillars of Analytics: Understand what your audience is doing online, who they are, and how AI is shaping their journey. 
  • Website Performance Deep Dive: Learn how to use Google Analytics, dashboards, and heatmaps to track behaviours, measure engagement, and identify opportunities for improvement. 
  • AI Analytics Unpacked: See how AI search tools (like ChatGPT) interact with your content, and how to measure their impact—even when users don’t visit your site directly. 
  • Stakeholder & Visitor Analysis: Go beyond anonymous data—identify which companies are visiting, what content they engage with, and how to tailor your communications for different groups (investors, job-seekers, and more). 
  • From Data to Decisions: Explore real-world dashboards and reporting examples that turn complex data into clear, actionable recommendations for your next campaign or report. 

Don’t miss out on the opportunity to gain a holistic view of your digital performance, uncover hidden trends, and learn how to optimise every touchpoint for maximum engagement and conversion. 

Registration Link: https://us02web.zoom.us/webinar/register/WN_9p5kkIwAQFOnDalnVJeO6Q


About Black Sun

Black Sun is a global group of strategic advisors, consultants and stakeholder engagement specialists. We believe that brands and businesses can have a big impact on our society  – they can shape more ethical practices, build more inclusive communities and deliver more sustainable performance. Ultimately, they can spark positive change in the world.

We partner with visionary companies to define and communicate their purpose, strategy and culture and bring to life their value creation story. Our services and solutions directly address the business-critical concerns of today;  best-practice disclosure and accountability through reporting;  protecting reputation and building trust with digital communications and helping businesses to effectively communicate their long-term responsibility and sustainability story.



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