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AI Authority Analysis
Building Digital Authority in the Age of AI


Today, the way stakeholders discover, research, and evaluate companies has fundamentally changed. Decision-makers, investors, and partners are no longer relying solely on Google searches or traditional media. They’re guided by generative and conversational AI platforms that summarise, compare, and recommend information from across the web - reshaping how credibility and trust are built online.
At Black Sun Global, we help organisations own their corporate narrative in this new era of AI discovery.

Why It Matters

AI has become the intermediary between your content and your stakeholders.
Even when optimised for search, corporate websites, sustainability reports, and thought-leadership pieces can be rewritten or reframed by AI systems - often without your input. This means your story may not appear, or may appear inaccurately, when stakeholders ask AI engines questions about your organisation.

  • 89% of B2B buyers now use generative AI tools during their decision-making process (Forrester, 2025).
  • 80% of investors say a company’s online perception influences their confidence (PwC, 2024).
  • Click-through rates for top organic search results have dropped by over 30% as AI summaries increasingly replace traditional listings (Search Engine Land, 2025).

Visibility equals credibility - and credibility equals trust.


Our Solution: AI Authority Analysis

Our AI Authority Analysis helps you understand how your brand is represented across AI search tools like ChatGPT, Perplexity, Claude, and Google AI Overviews - and how to strengthen that visibility.

We analyse:

  • How accurately AI platforms reflect your corporate story
  • Whether your website is cited as a trusted source
  • The sentiment, completeness, and authority of AI-generated summaries

A Three-Tiered Approach to AI Discoverability

Tier 1: Visibility Audit

Establish a baseline of how visible and technically sound your website is across search and AI discovery. Includes SEO audit, content performance review, and AI readiness score - delivering a roadmap for improvement.

Tier 2: Competitor & Social Analysis

Benchmark your narrative and visibility against peers. We assess LinkedIn performance, AI search visibility, and backlink profiles - revealing how your story performs in the wider ecosystem.

Tier 3: AI Authority Index

Our advanced diagnostic. We measure, score, and enhance your brand’s authority across both AI-driven and traditional discovery channels. This includes stakeholder-specific testing (e.g. investors, sustainability, careers) and actionable recommendations to improve accuracy, sentiment, and credibility in AI summaries.


From SEO to GEO: Generative Engine Optimisation

Traditional SEO is evolving into Generative Engine Optimisation (GEO) - the practice of structuring, tagging, and distributing content to be discoverable and quotable by AI platforms. Our analysis identifies how well your content performs in this new landscape and how to ensure your brand is consistently surfaced, cited, and trusted.


Why Black Sun Global

With over 20 years of experience creating corporate websites and communications strategies, Black Sun Global uniquely bridges the gap between corporate storytelling and AI technology.

We’ve invested early in AI tools, analytics, and research to help organisations build credible, discoverable, and authoritative digital presences.

Together, we’ll ensure your organisation’s story is seen, understood, and trusted - not just by people, but by the intelligent systems shaping their perceptions.


Do you have AI Authority? request a demo

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