Web100 2020
How corporate websites are taking an ever-more important role as a ‘go-to destination’ for stakeholders
Your corporate website has always been a vital part of your overall communications mix. However with the extraordinary circumstances of 2020 and the seismic shift in how we work, communicate and connect with each other, your website is now more important than ever in reaching, informing and engaging your stakeholders.
Every year we conduct an in-depth analysis of corporate websites, exploring the latest trends, features and content to assess how well they are communicating the corporate story to each of the key stakeholder groups. It gives us the insights to help you understand what your stakeholders need and perhaps most importantly how well your website stacks up against your peers and best practice.
This year we have seen that companies are investing in their corporate website to create a 'destination of truth' for their audiences.
How corporate websites are taking an ever-more important role as a ‘go-to destination’ for stakeholders
Your corporate website has always been a vital part of your overall communications mix. However with the extraordinary circumstances of 2020 and the seismic shift in how we work, communicate and connect with each other, your website is now more important than ever in reaching, informing and engaging your stakeholders.
Every year we conduct an in-depth analysis of corporate websites, exploring the latest trends, features and content to assess how well they are communicating the corporate story to each of the key stakeholder groups. It gives us the insights to help you understand what your stakeholders need and perhaps most importantly how well your website stacks up against your peers and best practice.
This year we have seen that companies are investing in their corporate website to create a 'destination of truth' for their audiences.
How do we benchmark websites?
An effective website requires two key ingredients. The first is quality, relevant and timely content. So we assess the completeness, consistency, and clarity of content and how effectively the needs of the different stakeholder groups are met. The second is the experience through which this content is delivered. So we review how easily the content can be accessed, whether it is presented in a creatively absorbing and engaging way. To get to the result we look at approximately 200 different metrics.
However this year we have evolved the analysis even further, by factoring in the actual user behaviour from corporate website analytics. This gives us deep insights into the content different stakeholder groups wish to engage with, so we can prioritise our analysis from the real world usage.
The resultant mix is a unique insight into corporate websites and how we can make them work even harder as part of your communications mix.
How do we benchmark websites?
An effective website requires two key ingredients. The first is quality, relevant and timely content. So we assess the completeness, consistency, and clarity of content and how effectively the needs of the different stakeholder groups are met. The second is the experience through which this content is delivered. So we review how easily the content can be accessed, whether it is presented in a creatively absorbing and engaging way. To get to the result we look at approximately 200 different metrics.
However this year we have evolved the analysis even further, by factoring in the actual user behaviour from corporate website analytics. This gives us deep insights into the content different stakeholder groups wish to engage with, so we can prioritise our analysis from the real world usage.
The resultant mix is a unique insight into corporate websites and how we can make them work even harder as part of your communications mix.
2020: A renewed purpose for a new reality....
This year we are seeing a renewed purpose for corporate websites in what can only be called a new reality. A renewed purpose in terms of the content and its timeliness, and in the importance and levels of investment in the website, a new reality in a COVID world of digital first communications and communicating the real story in an authentic way to your audiences.
Through our recent Web 100 webinar series we have shared with you our overall findings, the latest trends and insights and given you the chance to find out how your website compares.
Creating a 'go-to' destination
Sharing the results of our latest analysis of corporate websites and emerging content themes.
Attracting and engaging the best talent
In this webinar we discussed the vital role of careers websites in attracting new talent.
Creating a communications experience
How the user experience is evolving and what great experience looks like.
How does your website stack up?
Your website is one of your most important communications channels - if you want to find out how yours stacks up against best practice and what your peers are doing, why not ask for a benchmark? We are happy to share our high level insights, or you can buy an in-depth analysis.
Ready to meet?
