To strengthen our content strategy and delivery offering, Black Sun has appointed Toni McKee as Director of Stakeholder Engagement. With more than 20 years of corporate storytelling under her belt, Toni is an expert in designing long-term strategic narratives and producing all content formats for multiple channels. She will work closely with our clients to develop rich, authentic stories that help express their purpose, engage audiences and ultimately spark positive change.

An increasingly valuable engagement tool

Strategic content has long proven itself in marketing, helping businesses around the world attract new leads, increase conversions and build loyalty. As 2023 takes hold, strategic content is also demonstrating its value in the corporate communications space, helping strengthen connection to stakeholders across the board, from consumers and customers to investors, policymakers and opinion leaders.

“More and more of our clients are specifically asking for creative ways to express editorially driven themes - consistently across channels,” says Paul Edison, Black Sun’s Chief Creative Officer. “With Toni on the team, we’ll be able to take a systematic approach to content operations and lead our clients on a journey from annual corporate reporting to year-round purpose-led storytelling that builds brand reputation and loyalty.”

Global experience, Nordic sensibility

An American based in Copenhagen, Toni specialises in purpose-led strategy and sustainability communication. She has worked in branding and marketing agencies as well as corporate communications across sectors, from pharmaceutical and biotech to financial and food.

Want to hear more about what Toni can offer? Get in touch at [email protected]

About Black Sun

Black Sun is a global group of strategic advisors, consultants and stakeholder engagement specialists. We partner with visionary companies to define and communicate their purpose, strategy and culture, then activate and engage from the inside-out. Our team of purposeful specialists integrate strategy, analytics, technology and creative storytelling in a way that no others can – because everything we do is about impact, to Spark Positive Change!

For more information, please contact Black Sun Group Head of Business Development, Naomi Hawkins – [email protected]