Black Sun and People-Made create a positive new global group
Two world class independent agencies, Black Sun and People-Made, have joined forces to shape a new global group – with the shared ambition to collectively spark positive change for brave brands and businesses worldwide.
The new joint proposition connects a range of specialist skills as one – from visionary brand strategy and purpose definition, to company culture and ESG advisory, and creative multi-channel stakeholder engagement.
“This brings two complementary agencies together in a way that will offer something really unique. At the core of our work is the same aim, but by joining forces we become greater than the sum of our parts. It’s the first exciting step of a big vision” said David Christopherson, Founder and CEO of Black Sun.
Black Sun is the world’s leading stakeholder communications and engagement partner, and People-Made has shaped some of the best company cultures and employer brands in the world.
“Everything about this was right to us – the shared values, and the shared ambition to make a positive impact through our work, and the complementary skills we bring together. As a group we can do so much more for brave clients globally” said Brook Calverley, Co-Founder of People-Made.
As founding members of the new group, the ambition is to shape a global agency that partners with the very best brands in the world.
“We founded this group on a shared belief – that brands and businesses can, and should, have a decisive impact on our changing society – shaping more ethical practices, building more inclusive communities and delivering more sustainable performance” said Paul Edison, Founder and Chief Creative Officer at Black Sun.
By uniting their US, UK, EU and APAC offices into one global group, Black Sun and People-Made will expand their reach, resources, and complementary specialisms.
“It’s an exciting time for purpose-led brands that believe in the power of culture. The shift has been radical and fast – it’s fuelling growth and driving change unlike anything else. Combine that with everything Black Sun has to offer and it makes for something really special. That’s why we’re here – to shake things up and spark positive change” said Doug Hewett, Co-Founder of People-Made.
For more information, please contact Black Sun's Head of Business Development, Naomi Hawkins.
About Black Sun
Black Sun is a global group of strategic advisors, consultants and stakeholder engagement specialists. We believe that brands and businesses can have a big impact on our society – they can shape more ethical practices, build more inclusive communities and deliver more sustainable performance. Ultimately, they can spark positive change in the world.
We partner with visionary companies to define and communicate their purpose, strategy and culture and bring to life their value creation story. Our services and solutions directly address the business-critical concerns of today; best-practice disclosure and accountability through reporting; protecting reputation and building trust with digital communications and helping businesses to effectively communicate their long-term responsibility and sustainability story.