Chief Digital officer of Black Sun Plc was recently featured in CEOWORLD magazine with his article:

“How are companies investing in websites fit for the future?”

Read an excerpt here:

As a Chief Digital Officer with an organisation that builds and manages corporate websites, I often have a bird’s eye view in seeing the challenges many companies, business leaders and other CDOs are facing when it comes to keeping up with the latest technology and building a purposeful corporate website that meets both the growing demands of the business and the challenges of engaging with an increasingly diverse group of stakeholders.

One of the major challenges facing organisations today is to reach and engage with these stakeholder audiences. The multitude of channels, explosive growth of global communications and social media have all shifted the balance of power away from the corporate to the stakeholder. Your corporate website is now regarded as the ‘destination’ for corporate information. It is the one place all of your diverse stakeholders visit, and is the perfect opportunity for you to clearly articulate your corporate story coherently and compellingly. As a result, companies are recognising it as one of their most important communications channels.

For the past four years we have been analysing and assessing how well FTSE 100 and FTSE 250 companies are exploiting their corporate websites to better communicate their corporate story. Our analysis draws on best practice, and the latest trends in content and user experience through the lenses of corporate narrative, investor engagement, sustainability, employees and careers, and media. In this time we have seen websites transformed from static repositories of information to become dynamic, interactive and engaging destinations for all stakeholder groups. What’s clear is that companies have recognised the power of digital and have invested in their corporate sites to get them fit for tomorrow’s digital world.

There are a number of foundations or ‘building blocks’ that come together to form your corporate story. Your purpose, business strategy and business model, your performance, leadership and governance structures can all be linked together to communicate who you are, why you are in business and what you do.

In addition to providing ‘basic’ investor information; such as share price calculator, financial calendar, an RNS feed and contact details; a truly engaging investor section includes a strong investment proposition, detailed financial summaries and materials from investor events. Limited access to such content could be taken as lack of transparency, and could therefore damage your relationships with investors in the long run.

Read the full article here

More information on our ‘Lighting the way’ FTSE digital research can be found here

To find out how we can help you engage with stakeholders through your corporate website get in touch

About CEOWORLD Magazine:

CEOWORLD Magazine is one of the world’s “leading business and technology magazines written strictly for CEOs and forward-thinking high-level executives at companies around the world. It is a news and information website that delivers its readers with practical content discussing successful business strategies, expert opinion, entrepreneurialism, case studies, emerging trends, proprietary research, and management practices that help them effectively lead their organizations. The CEOWORLD Magazine also publish analysis, news, opinions, and interviews with chief executive officers (C-level or C-suite), presidents, chairmen, and business leaders — senior executives, corporate manager, entrepreneurs, and venture capitalists from across the globe to identify their most critical challenges.” (CEOWORLD, 2018)