How moving image can help change employee behaviours
Vesuvius Plc, a FTSE 250 company operating as a ‘global leader in molten metal flow engineering’, is currently rolling out an ambitious employee engagement programme named ‘Excellence’, with Black Sun’s expertise in stakeholder communications and moving image.
The ‘Excellence’ programme is a continuous improvement plan designed to embed a set of best practices across the Group’s 38 countries of operations. It is also the company’s new value, a mind-set that the more than 10,000 Vesuvius employees should adopt.
Black Sun’s Reputation and Moving Image Consultants worked with the Chief Executive, President of Operations and Head of Group Communications at Vesuvius to create a communications programme to deliver on these ambitions.
The first element of the programme was a 5-minute film showing company leaders’ commitment to Excellence, as well as concrete applications of Excellence in different operating companies. “Setting the right tone at the top is one of the most critical success factors in communications relating to corporate culture”, said Jeremie Guillerme, Lead Reputation Consultant. ‘At the same time, allowing employees to share their own experience on camera adds authenticity to the message, and sends a signal that anyone in the company can contribute to the programme.’
To ensure it represented the business’ global footprint, the film was shot in 4 locations: Suzhou, China; Pune, India; Skawina, Poland; and London. Jon Honeywill, Moving Image Director, notes that “video is now a channel of choice for companies to express their commitment to building a particular culture or demonstrating their contribution to society. We expect this trend is only going to get stronger.”
The ‘Excellence’ programme was formally launched in May 2017 with a series of presentations to the top 200 leaders; the film now features on Vesuvius’ corporate website and on an internal platform.
Black Sun continues to work with Vesuvius to develop the programme. A more advanced version of the internal Excellence platform is currently being developed. It will allow teams across the world to share best practices and tools, and exchange knowledge on different aspects of the programme.
If you’d like to learn more about our digital, moving image or employee engagement work, please contact Sarah Myles.
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