Black Sun is delighted to announce the launch of Vesuvius’s new corporate website www.vesuvius.com. Consolidating previously separate sites, from across different business units, the new Vesuvius.com is a single site that supports all key stakeholders.

Black Sun was challenged to create a site which engaged a wide variety of stakeholders- investors, media, employees, prospective employees, customers and suppliers. As a truly globally company, with over 100 locations across 6 continents the site had to represent and support many aspects of the business.

The site delivered a huge step up in terms of user experience, with an emphasis on providing B2B product information, supporting marketing and sales. In the previous site, products were categorised by the Business Unit, rather than by solution, making it sometimes difficult for new customers to find a product of interest and who to contact. As this was of key importance, Black Sun teamed with Business Units from across America and Europe to gain insight on how their products should be presented to customers, which resulted in the products being categorised by solutions.

To support the truly global customer base, many of the product pages have been translated across 19 languages, expanding their international reach. Finally, to add to their 100 years anniversary celebration, an interactive and engaging history timeline was developed, which can be viewed here.

Richard Dixon, Black Sun’s Chief Digital Officer commented: ‘Vesuvius has been an exciting client to work with as they’ve pushed the boundaries to explore new opportunities. In fact, we’ve already begun planning the development of more integration with their existing CRM system.’

Saïda Berrahal, Vesuvius’s Head of Group Communications commented: ‘The redesigned website enables us to showcase our position as a global leader in molten metal flow engineering. It tells the story of how we invest in innovation, supporting our customers to improve their manufacturing processes, enhance product quality and reduce energy consumption. By embracing our vision, Black Sun designed a site which better engages with our audiences – including investors, customers, potential customers, new employees and colleagues.’

 

For more information on Black Sun's digital offering, please contact Sergey Maslennikov, International Business Development Manager at [email protected].