Black Sun is delighted to announce the launch of International Personal Finance’s new website www.ipfin.co.uk. The website’s new design and improved navigation aims to improve the overall corporate digital experience for all key stakeholders.

IPF sees its digital communications as an opportunity to clearly communicate the Company’s growth strategy, business model, investment case, financial performance and long-term approach to sustainability to key stakeholders including investors, sell-side analysts, the media and employees.  There was also a clear brief to bring greater consistency and clarity to IPF's digital communications, ensuring they are aligned with the company's offline communications, especially the annual report and accounts.

With user needs at its heart, the new site is dynamic, engaging and responsive. Different approaches were undertaken to understand the needs of these stakeholders including website analytics, stakeholder interviews and workshops, which have shaped the vison for and development of the new website. The insight gained through the research ensured the new site is easy to navigate regardless of the device being used, with key content being more engaging and easier to find.

The integration of social networks also now encourages users to visit the corporate website hub, and the channels express IPF's corporate brand in a way that is relevant to their audiences.

Andrew Rigby, Black Sun’s Head of Digital Strategy, commented ‘International Personal Finance was a fantastic client to work with. Together we embraced tools such as analytics and user-centric research which led to the simplification of the content structure resulting in a much cleaner, better navigated site’.

Nick Jones, Head of Communications, International Personal Finance, commented ‘We are delighted with our new site. The Black Sun team has really pushed us to create a site which is engaging, modern and, most importantly, easy for us to update’. 

 

For more details on International Personal Finance's new website, or Black Sun's digital offer, please contact Sergey Maslennikov [email protected].