Black Sun launches Hikma Pharmaceuticals new website
Black Sun is delighted to announce the launch of Hikma Pharmaceutical’s brand new website www.hikma.com. The two companies worked together to create a new, refreshed website to better connect and engage with Hikma’s stakeholders.
Black Sun set out to recreate Hikma’s current website which had a very dated design, wasn’t responsive and had incomplete product information. Alongside Hikma’s new corporate website, they also required a second mini site, Hikma Ventures - operating as the corporate venture capital arm of Hikma Pharmaceuticals - which was launched earlier this year.
Black sun developed a completely new digital identity, with rich imagery, clear messaging, and a quality user experience, which transform perceptions of the company by visitors to the site.
With the varied types of devices Hikma’s stakeholders use to visit their site, it was imperative that the new site was modern with a fully responsive design. Black Sun also ensured it was built with an advanced product directory and search feature, with enhanced content to be inline with best practice and consistent with what was printed in the annual report. Finally, as part of the brief Hikma wanted to regain control of their web content, the upgrade to Black Sun’s content management system allowed them to do this.
Richard Dixon, Black Sun Chief Digital Officer commented: ‘This was an exciting project to work on with a team that was enthusiastic to embrace new technologies. The outcomes for both websites were fantastic; delivered with clear, consistent messaging and branding, and a modern design.’