Industry recognition for the De Beers Group corporate website continues with its shortlisting in three categories at this year’s Digital Impact Awards:

• Best corporate website
• Best digital rebrand
• Best use of digital in the extractives sector

 

The world’s leading diamond company, De Beers Group, challenged Black Sun to create a new digital identity that would reinvigorate its online brand, using simple, concise storytelling to communicate with key audience groups.

The result was a corporate website which does not feel like a corporate website. Beautifully designed and highly interactive it succeeds in bringing the story of De Beers, and its role in the diamond industry, to life.

The Digital Impact Awards sets the industry-wide benchmark in digital stakeholder engagement. The event honours the best corporate digital communications work in Europe. The winners will be announced at a ceremony on Wednesday 14 October at the London Marriott Hotel Grosvenor Square.

The team at Black Sun wishes the De Beers Group success on the night, hopefully they will bring home an award, or three!