De Beers Group shortlisted at the Brand Republic Digital Awards
The De Beers Group of Companies’ Diamond Insight Report has once again been nominated, this time at the Brand Republic Digital Awards 2015 in the ‘Best Website Strategy’ category.
Uniquely placed to comment on the issues affecting the diamond industry, De Beers worked with Black Sun to create its inaugural Diamond Insight Report and position itself as both industry and digital communications leaders. The website strategy focused on immersing stakeholders in the world of the diamonds, whilst giving a distinct feel of ‘De Beers’ as both a business and a brand.
The Awards celebrate digital innovation and achievements across a range of categories, receiving over 500 entries in total this year.
De Beers Group’s Diamond Insight Report has previously won Gold for Best Digital Experience at the London Design Awards 2014, and Silver for Best New Site at the iNova Awards 2014.