Black Sun has been working with the De Beers Group to transform its entire digital presence, and create destination sites for the company and the wider diamond industry.

Black Sun worked closely with De Beers to redesign its corporate website to both tell their corporate story and reinforce the positioning of their brand as the best known diamond company in the world. DeBeers' vision, ‘pursuing brilliance’, has been creatively translated throughout the site using powerful and luxurious imagery combined with engaging and interactive content to bring the story of DeBeers, and its role in the diamond industry, to life.

Alongside the new corporate website De Beers has also produced ‘The Diamond Insight Report’ which explores the trends and challenges facing the whole diamond industry. Thinking digitally first, Black Sun has designed and developed an extraordinarily interactive and appealing website to bring this report to life.

Julian Regan-Mears, Head of External Communications for the De Beers Group, says: “We really wanted to push the boundaries with these websites and create a highly engaging and distinctive presence. We are delighted with what we have achieved with Black Sun, from creativity to implementation”.

Richard Dixon, Chief Digital Officer at Black Sun says: “De Beers is a fantastic client to work with, really wanting to explore the limits of what can be achieved through digital channels and exploring new ways to bring their brand to life”.

Please click here to view the new De Beers Group corporate website.

And here to explore The Diamond Insight report 2014.