It’s that time of year again. The time when 100s of pages of pdfs are hoisted off the printer, the time when CEOs are interviewed and investors are alerted. That’s right, it’s annual report season.

But for some, it’s not simply business as usual as annual reports are being adapted to suit the needs and realities of modern businesses. At Black Sun’s “Demystifying Integrated Reporting” seminar last week, those in the know documented the sea change occurring in corporate reporting.

Integrated reporting, the new panacea for annual reports, sees sustainability reporting fused cohesively with traditional financial reporting to create an all-encompassing view of the business. Sally Jones, PR manager at Johnson Matthey, says sustainability has been a core business strategy for years and the manufacturing company’s 2012 annual report reflected that for the first time.

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