Communicate Magazine: Black Sun release review into Annual Reports
The annual review into the Annual Reports of the FTSE 100 companies by Black Sun has been released and it yields some interesting data. Brittany Golob reports.
A trend has emerged showing that organisations are demonstrating increased transparency and accountability through candid reporting of their performances against strategic objectives and key performance indicators. Coinciding with this trend is evidence that companies are evolving their Annual Reporting to alter the traditional perception of value through communication of their business models.
Up from 40% in 2005, 90% of companies now report on their strategic objectives and 43% are directly linking KPIs to strategic priorities. Perhaps not entirely unrelated is the number of companies outlining long-term targets in the strategic discussion is also up to 43% from 19% last year. As a result there are increased levels of target setting and greater accountability is being shown by the FTSE companies who are now more willing to enter into an honest dialogue about their performance for both successful and unsuccessful targets.
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