Black Sun picks up awards at 2013 Digital Impact Awards
Black Sun was recognised last night at the 2013 Digital Impact Awards when its work for Subsea 7, Shaftesbury plc, and Rio Tinto received awards and were highly commended.
The new Subsea 7 corporate website was honoured with a gold award while Shaftesbury’s new website picked up the silver award in its category. Rio Tinto’s online annual report was highly commended by this year’s judges.
The Digital Impact Awards sets the industry-wide benchmark in digital communications, and have done so since 2009. Launched by Communicate magazine, the awards are the biggest European celebration of digital stakeholder engagement.
Subsea 7 asked Black Sun to develop, build and launch its corporate website, designing it to reflect their evolving global business and align to multiple channels. A key priority was to provide the communications team with greater control of their site and the corporate story with less dependency on external resources. The judges were particularly impressed by the way that the “design helped to communicate a complex subject in an effective way”.
Julie Taylor, Communications Manager, Subsea 7 said: “Black Sun has helped us create a very impressive new website, the CMS solution has transformed our ability to quickly and effectively manage the design and content in-house and we look forward to benefitting from the multi-channel capability as we develop our social media presence.”
With Shaftesbury’s silver award, Black Sun’s objective was to “create a corporate website that does not look like a corporate website”. The challenge was to bring Shaftesbury’s investment strategy to life and show the dynamic canvas on which the company operates.
Richard Dixon, Chief Digital Officer of Black Sun said: “We are delighted that Shaftesbury’s website received the silver award. The website enables Shaftesbury to communicate core corporate and investor information throughout the year whilst bringing the passion and personality of its business to life.” Commenting on the ceremony, he added, “It is wonderful that our digital corporate communications work has been recognised by these prestigious awards”.
Rio Tinto has been at the forefront of reporting and, in particular digital reporting. A key priority for the 2012 reporting suite was to convey how Rio Tinto is pursuing greater shareholder value across its business. Black Sun, with careful strategic guidance, planning, and scheduling successfully delivered the Reporting Suite, which included the Reporting Centre, Annual Report, Annual Review, and the Sustainable Development Report, all having their own specific creative approach and careful content considerations.
Entries were scrutinised by a panel of 30 judges whose insights allowed only the most successful projects to take home awards, setting a true standard for excellence. The process distinguished the most effective, integrated and creative campaigns for receipt of a coveted Digital Impact Award. Of the 112 shortlisted campaigns, only 33 were chosen to take home a gold award, 25 received silver and 26 collected a bronze.