Jennie Vinnac from IR Magazine reports on how companies are incorporating more video and interactivity in their online reports using Black Sun client, Inchcape as one example for article 'Trending Online'.

Thanks to the internet, the annual report is scarcely recognisable. What was once a dull black and white printed book that made an almightly thud when it landed in your hallwall is now a virtual journey through videos, charts, maps and all sorts of HTML graphics.

In its third year of online reporting, UK based automotive distributor Inchcape has designed an online reporting center to act as a hub and starting point for all visitors, a move favored by 14 percent of the FTSE 100, according to research from reporting firm Black Sun. The main reporting center links to the year in review, the annual report, a selection of videos and the main company website.

Inchcape has four videos on offer on the main reporting center. These are all mainly promo videos, talking about the company and what it does. Some are quite long, but the strategy video links perfectly with the automotive theme, entitled 'Our strategy in 0-90 seconds'.

To see the full article please go to: The IR Magazine: Trending Online

Click here to see Inchcape's reporting centre