Inchcape Corporate Website goes live!
Today sees the launch of Inchcape’s new corporate website – a collaboration between Black Sun and the Inchcape Corporate Communications team.
Inchcape’s exciting new website is the next stage in evolving their digital corporate communications to fully support their unique global positioning and resilient, proven business model.
The website allows users to explore Inchcape’s unique global positioning and access information about their operations around the world through an intuitive interactive map. It also fully explains Inchcape’s business strategy with an interactive business model, incorporating pop up explanations for each element and engages the user with a timeline journey through Inchcape’s rich history.
Marie Giannini, Group Communications Manager at Inchcape commented, ‘By partnering with Black Sun, we were able to take advantage of their complete understanding and respect for the Inchcape brand. We have developed good working relationships with the whole team over the past three years through working closely together to improve the Inchcape Annual Report, both in terms of communication and in terms of best practice, and this year we won the Best Annual Report & Accounts (Business) at the 2010 Accountancy Age Awards. Their industry knowledge and support have been invaluable in developing our integrated communications. It’s great to work with an experienced team that is able to provide best practice know-how balanced with lots of creativity.’
David Christopherson, CEO at Black Sun commented, ‘Inchcape are fully committed to communicating the success of the business through multiple communications channels. We are proud to be partnering Inchcape to develop their corporate communications strategy, creating a communications platform that support the Group’s expansion as they strengthen their global positioning.’
Please view the Inchcape Corporate Website.