Caroline Poynton looks at the role of online reports at a time when companies are trying to spend money wisely and adopt a serious tone to their communications - with featured comment from Sallie Pilot, Strategy and Research Director at Black Sun.

'In the wake of recession, companies have become much more open and transparent, focusing on growth and detailing areas such as cost-control and debt. They are also concentrating on strategic objectives within their market context, as well as focusing on risk management within that strategy. Reports were once very silo - you could tell every section had been written by a different author. But companies are now keen to link everything together.'

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