Engaging Rank Group Stakeholders with a new Corporate Website
Black Sun has transformed Rank Group’s Corporate Website to allow them to engage, inform and promote their activities to stakeholders via a quality online experience.
Already enjoying a working experience with the Rank Group, where Black Sun have been delivering their corporate communications for the past two years, Rank invited Black Sun to redevelop their corporate website from conception through to deployment.
The new website provides users with up-to-date information on the company’s performance and supporting brand information with targeted content that tells the company’s story. The site’s design gives Rank a more contemporary online identity with prominent links through to the subsidiary brand sites. The website went live on 30 September 2009 and now offers users a quality online experience, along with providing an updated brand identity.
Dan Waugh, Director of Investor Relations for Rank commented, “Our corporate website is an invaluable communication tool. In a very short timescale Black Sun has improved the quality and clarity of our website which allows us to engage with, inform and promote Rank's activities to our stakeholders".
Henry Sanford, Black Sun’s Digital Client Services Director comments, “The development of Rank’s corporate website is an important evolutionary step in showcasing Black Sun’s online capabilities as well high-lighting the deepening partnership with our clients. Our knowledge of Rank’s business and brand gained from developing their offline reporting communications meant we understood and appreciated how we could help them develop their online identity in a more efficient and targeted way.”
Rank is a leading European gaming business that operates bingo clubs and casinos in the UK with complementary gaming and bookmaking services.